Preselling can be described as “the frame in which someone views a message has more of an impact on their decision than the message itself.” In other words, soft selling your prospects will have more of an impact on their decision to buy that going after them like a used car salesperson…sorry used car people.

Building trust with prospects and leading them along the assembly line to the sale is what preselling is all about. And the best exponent of it I know is Ken Evoy who has made it an important part of the education you get at SBI.

Buying Site Build It wont mean just getting instructing on how to build a website that sells. Without traffic and buyers coming to it you’ve got nothing and you’re better off going fishing. But even more important, what you do and how you respond to that traffic once they start visiting your site is crucial.

Here is the preselling life cycle in a nutshell.

#1. You get attention and when they find your landing page you peak their interest with something of value.

#2. You then grow their interest by drip feeding them more value-added content. At this stage they are starting to want to know more. In fact this is such a crucial part of the process because by now, prospects will be looking for benefit-focused reasons for sticking around and exactly what it is your product and you can do for them.

#3. Another crucial stage where your prospective customer will be looking for credibility from you and your product and also conducting some intel by gathering information on similar products and services. This is where you can really win them over.

#4. For some customers and prospects this will be a wait and see phase as they look for extra reassurance they are making the right decision by purchasing your product. You overcome this by continuing to send them value-added free information and training.

#5. If you have completed the first four phases to the letter sometime the fifth phase isn’t needed and that’s going to the customer and closing the sale. Seriously, when preselling is done correctly, it can move a mountain and influence a person’s thinking.

Ken Evoy’s Site Build It system made a huge impact on my results when I understood the concept of preselling. Up until then, I was a salesperson with extreme hit and miss results – more miss – but getting to know customers before making the sale is such a huge thing it cannot be understated. Click here to discover the vehicle for my success online.

Okay so I made a buy Site Build It video for you and while it’s not the greatest video in the world I just wanted to emphasize a couple of points in it.

The message I’m getting across is simply this…if you have the desire to build a business from the ground then Site Build It is for you. If you have been flipping from product to product looking for the “big red magic button” then SBI won’t help you.

Why?

There is work involved. And so we come to the bottom of why the majority of people fail online. Lack of focus. I should know. I blew $60K on trying to get an education in how to build an online business before finding the solution. And that was simply focusing on one platform and sticking with it.

It was interesting while I was going through my expensive “learning curve.” I would find something that promised the keys to online success, buy it and then do nothing. And that was because I realized there was work to be done and it was like being a drug addict – to satisfy my fix or disappointment of being on a low, I would buy something else.

And this went on for a long time.

Site Build It is not the quick fix you’re looking for. It’s an internet business education which will prepare you for a successful career online. It will teach you the technical skills required but more importantly, how to market and promote which is 80% of the equation to success online.

For someone starting out or even at the intermediate level of knowledge and who is struggling to create even a dime online, it’s life changing. Click here to discover the secret to building a successful online business.

The truth is, Site Build It is not for everyone and I want to make this clear first up. Ken Evoy, the creator of the Site Buildit system wanted to develop a “fill in the blanks” process where people, especially new to online could not only build a website, but build a business at the same time.

Does that make sense?

You see, simply putting up a website doesn’t mean you have an online business. I found that out the hard way. I remember when I finally created my first online pride and joy it was like giving birth…not that I know what giving birth feels like but having watched my wife go through the process I came to the conclusion that while it must be a joyful experience, it’s got to be a painful one too.

But getting back on track, my first website was one of the proudest moments of my life. I felt like Dr. Frankenstein applying the electric charge to bring my creation to life and immediately thought I’m rich! But you know what, building the damn website was just a small part of the equation – getting it in front of people was a whole new ball game and my delight soon turned to despair when my web stat logs looked like my bank account at the time…bare.

So if it’s just website building software you’re after then you’ve come to the wrong place. But if it’s an education in how to make money online doing it right from the start, then you’re in the right place.