Buy Site Build It

One of the major things that tipped me in favor to buy Ken Evoy’s Site Build It was the education given on preselling. It was huge.

Preselling can be described as “the frame in which someone views a message has more of an impact on their decision than the message itself.” In other words, soft selling your prospects will have more of an impact on their decision to buy that going after them like a used car salesperson…sorry used car people.

Building trust with prospects and leading them along the assembly line to the sale is what preselling is all about. And the best exponent of it I know is Ken Evoy who has made it an important part of the education you get at SBI.

Buying Site Build It wont mean just getting instructing on how to build a website that sells. Without traffic and buyers coming to it you’ve got nothing and you’re better off going fishing. But even more important, what you do and how you respond to that traffic once they start visiting your site is crucial.

Here is the preselling life cycle in a nutshell.

#1. You get attention and when they find your landing page you peak their interest with something of value.

#2. You then grow their interest by drip feeding them more value-added content. At this stage they are starting to want to know more. In fact this is such a crucial part of the process because by now, prospects will be looking for benefit-focused reasons for sticking around and exactly what it is your product and you can do for them.

#3. Another crucial stage where your prospective customer will be looking for credibility from you and your product and also conducting some intel by gathering information on similar products and services. This is where you can really win them over.

#4. For some customers and prospects this will be a wait and see phase as they look for extra reassurance they are making the right decision by purchasing your product. You overcome this by continuing to send them value-added free information and training.

#5. If you have completed the first four phases to the letter sometime the fifth phase isn’t needed and that’s going to the customer and closing the sale. Seriously, when preselling is done correctly, it can move a mountain and influence a person’s thinking.

Ken Evoy’s Site Build It system made a huge impact on my results when I understood the concept of preselling. Up until then, I was a salesperson with extreme hit and miss results – more miss – but getting to know customers before making the sale is such a huge thing it cannot be understated. Click here to discover the vehicle for my success online.